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	<title>Notes Of Genius &#187; Headlines</title>
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	<link>http://notesofgenius.com</link>
	<description>Notes of Genius is an online magazine dedicated to publish latest Technological achievements and future trends in cutting edge Technologies.</description>
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		<title>World Without Fossil Fuel</title>
		<link>http://notesofgenius.com/world-without-fossil-fuel/</link>
		<comments>http://notesofgenius.com/world-without-fossil-fuel/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 17:30:54 +0000</pubDate>
		<dc:creator>Malinda Alahakoon</dc:creator>
				<category><![CDATA[Future Trends]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Fossil]]></category>
		<category><![CDATA[Fuel]]></category>
		<guid isPermaLink="false">http://notesofgenius.com/?p=1178</guid>
		<description><![CDATA[Fossil fuel is the main source of power in the modern human civilization. The carbon deposits which were preserved over millions of years, has transformed in to carbon and hydrogen chemical structure called fossil fuel. There are various kind of fossil fuel categorized based on number of carbon atoms in its structure which are having [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Fossil fuel</strong> is the main source of power in the modern human civilization. The carbon deposits which were preserved over millions of years, has transformed in to carbon and hydrogen chemical structure called fossil fuel. There are various kind of fossil fuel categorized based on number of carbon atoms in its structure which are having various applications. Significant part of the fossil fuel engines power up transportation and generate electricity for human needs. According to the increasing need with expanding industries and population the fossil fuel deposits are reducing in a greater speed than its regeneration. Therefore the human civilization has to shift to an alternative power source by 2050 and all the fossil fuel deposits will be over by 2100. In addition to that fossil fuel engine generates harmful by products including carbon monoxide and carbon dioxide. Due to that there is a serious health and environmental issues have occurred. All the above facts demand a new source of power to continue human civilization and modern technological advancement with lesser environmental impact. The big question is <strong>Can human civilization continues to have comfortable living conditions without fossil fuel?</strong> The answer is changing from NO to YES due to the latest advancement of science and results of research about alternative fuel.</p>
<p><a href="http://notesofgenius.com/media/2010/08/World-Without-Fossil-Fuel.jpg"><img class="alignnone size-full wp-image-1179" title="World Without Fossil Fuel" src="http://notesofgenius.com/media/2010/08/World-Without-Fossil-Fuel.jpg" alt="World Without Fossil Fuel" width="640" height="250" /></a></p>
<h2>Hydrogen Fuel cell</h2>
<h3>How It Works</h3>
<p>Hydrogen fuel cell is a mechanism to convert hydrogen fuel in to electricity. It uses Hydrogen and Oxygen as input and generates electricity as the output. Most importantly the by product of this reaction is Water (H2O). This mechanism generates electricity using non-fossil fuel with much lesser environmental impact because this is not emitting harmful gases or significant noise. Unlike traditional power cells, hydrogen fuel cell is not a closed system. It generates electricity as long as there is a hydrogen and Oxygen supply.</p>
<h3>Advantages and Applications</h3>
<p>The next question about hydrogen fuel cell is it efficient? Can it be used to practical applications? As a perfect answer for above questions there are few successful prototypes which are power by Hydrogen fuel cell. That prototype contains house hold electricity generation, automobiles and even advanced military applications like submarines. The greater advantage of Hydrogen fuel cell is there is no moving part it or any fuel burning like in traditional internal combustion engine. Therefore it’s having much lesser energy wastage and highly improved reliability. Due to these advantages several market giants like Toyota, Chrysler and Mercedes-benz are investing huge amount of money on research on Hydrogen fuel cell power automobiles and there are various working prototypes also been introduced as a result. Furthermore some cities already have Hydrogen filling stations and Hydrogen fuel cell powered public transportation.</p>
<h3>Future of Hydrogen Fuel Cell</h3>
<p>Hydrogen is the most common element in the universe. This advanced usage of Hydrogen as a fuel to generate electricity will become the main source of power in human civilization in near future. In addition to that this fuel will provide electricity as same as fossil fuel and with much lesser environmental impact. When it comes to the automobiles there will be much lesser engine vibrations and noise which lead to even comfortable driving experience.</p>
<h2>Nuclear Power</h2>
<h3>How It Works</h3>
<p>Nuclear power generation is control the nuclear reaction by preventing it lead to an explosion and use its heat to generate electricity. There are two types of nuclear reaction that can be used which are nuclear fission and nuclear fusion. The most common type that can be found in current application is nuclear fission. It generates power by slitting Uranium 235. Nuclear fusion generates power using Hydrogen isotopes same as the way which sun generate its heat. There is no proper mechanism to control nuclear fusion yet. Therefore its practical usages are limited.</p>
<h3>Advantages and Disadvantages</h3>
<p>The main application of nuclear power is fusion and its fuel is Uranium. Most of the developed countries use this technology to generate electricity. The process can be controlled using reactors. The power generate process is safe, yet in the case of malfunction the consequence can be severe. Furthermore it generates radioactive by products which is very costly to dispose. This technology cannot be used to power up automobiles or air craft due to radioactive fuel used.</p>
<p>The nuclear fusion is still in lab testing level and the reaction is totally modelled by scientists. It generates massive amount of energy with very lesser amount of fuel. But the main problem faced is there are no stable hydrogen isotopes to continue the fusion reaction in a controlled manner. Once it started it will continue to a explosion till the reaction completes. However there are no radioactive fuel used, due to that once the researches manage to stabilise the reaction it can be used to power up automobiles as well as domestic off grid power generation. Furthermore in this case fuel can be included in the automobile in its production and that will be sufficient for its whole life time.</p>
<h3>Future of Nuclear Power</h3>
<p>Even in Nuclear fission it uses non renewable fuel which is radioactive metal like Uranium. In order to use nuclear power as a long term energy source, the winner is nuclear fusion. Even at this moment many scientists are working to stabilize the reaction and billions of dollars are invested on it. The success of that research will lead to renewable source of pure energy. The fuel which will be use to those reactors will be Hydrogen isotopes which are very common all over the universe.</p>
<h2>Sustainable Energy</h2>
<p>Considering environmental factors most of the countries are trying to transform natural energy to electricity with very much lesser environmental impact. The most prominent sources used are wing, solar and tidal power. The solar power is widely used in many tropical countries. Those solar panels are available for domestic deployment as well. Due to that is becoming a secondary source of power in tropical countries already. In addition to generation electricity it can be used to heat water and for cooking purposes as well. When it comes to wind power it is widely used in countries which has plan land with lesser geographical details where they can find continues flow of wind throughout the year. There are so many researches done in order to design an efficient wind turbine and it gave successful results. Compared to others tidal wave power generation is in primitive stage yet developing. According to the current situation those sustainable energy can be used a secondary spruces of energy with above mentioned hydrogen fuel cell and nuclear power.</p>
<h2>Conclusion</h2>
<p>The above facts giving the answer to the big question ‘<strong>Can human civilization continues to have comfortable living conditions without fossil fuel?</strong>’ and the answer is YES. Future automobiles will be powered by Hydrogen fuel cell and it will give even comfortable driving experience to passengers with much lesser environment impact. In far future the automobiles will be powered by nuclear fusion reactors and passengers won’t even have to worry about the fuel since it’s filled in production and that would be sufficient for its life time. Main grid power will be generated by nuclear fusion and various sustainable sources including solar and wind. Furthermore there will be off grid domestic power generators contain Hydrogen fuel cell or nuclear fusion reactors and those will be portable as well. All the above energy sources are renewable and having minimum environment impact. Therefore mankind will be able to continue a even better comfortable life in a world without fossil fuel.</p>
<h2>References</h2>
<ul>
<li><em>eportfolio.</em> (2010). Retrieved August, 2010, from   www.eportfolio.lagcc.cuny.edu:   http://www.eportfolio.lagcc.cuny.edu/scholars/doc_fa08/eP_Fa08/Farhana.Khonkodar/images/hydrogen-fuel-cell.jpg</li>
</ul>
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		<item>
		<title>How to Use Google Web Master Tools</title>
		<link>http://notesofgenius.com/how-google-web-master-tools/</link>
		<comments>http://notesofgenius.com/how-google-web-master-tools/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 07:23:06 +0000</pubDate>
		<dc:creator>Malinda Alahakoon</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[How]]></category>
		<category><![CDATA[Master]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web]]></category>
		<guid isPermaLink="false">http://notesofgenius.com/?p=1165</guid>
		<description><![CDATA[Google Webmaster Tools is a free online service given by Google web master central. It provides facility to manage the appearance of web site in Google search result within the limits of Algorithm used. Furthermore it provides information about the appearance of your web site in Google search results. This information will be highly useful [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Google Webmaster Tools </strong>is a free online service given by Google web master central. It provides facility to manage the appearance of web site in Google search result within the limits of Algorithm used. Furthermore it provides information about the appearance of your web site in Google search results. This information will be highly useful to fine tune the SEO factors of your web site. Most importantly it monitors about the Security threats and performance. Due to that this tool can be used to improve your web site to give a better browsing experience to visitors.</p>
<p><a href="http://notesofgenius.com/media/2010/07/Google-Web-Master-Tools.jpg"><img class="alignnone size-full wp-image-1166" title="Google Web Master Tools" src="http://notesofgenius.com/media/2010/07/Google-Web-Master-Tools.jpg" alt="Google Web Master Tools" width="640" height="250" /></a></p>
<h2>Getting started</h2>
<p>In order to use Google Webmaster tools you have to have a Google account. If you have one you can visit <a href="http://www.google.com/webmasters/" target="_blank">Google Web Master Central </a>and Sign in to Google web master tools. Once you sign in it will take you to Google Web master tools home. In there you can add your web site by simply clicking the ‘Add a site’ button and enter the URL. Once you add the site it will appear in the list below. And as the next step you have to verify the ownership of the web site. It provides various ways to do it including META tag, HTML file of DNS record. Simply follow the steps and you might take a look at the example there, finally click verify. Till you very ownership you won’t be able to access any further information about the web site. Now from the Web master tools home you can access the tools for web site by clicking it name in the list. In addition using the list you can add remove owners of the web site and at the top messages sent by Google Web master tools will be displays. These messages might contain details about security threats.</p>
<h2>Features</h2>
<h3>Dashboard</h3>
<p>When you click on the name of the web site out of the list it will take you to the Dashboard. It will contain the summary of all the details about your website. That will include Search queries, incoming links, crawl errors, keywords detected and site map status. By clicking on more links in each section you can go to a details view. Furthermore you can add these gadgets to iGoogle home page as well.</p>
<h3>Site Configuration</h3>
<p>Site configuration is one of the most important sections in Web master tools. As the first section it will allow you to add a site map of your web site. It will make it easy for Google to crawl in to the pages. Once you add a site map it will take some time to access it and after that it will display number of pages indexed and various other details. In the section crawler access you can see the status of robot.txt in your hosting space which you can use to restrict Google bot by accessing some part of the web site. There is a feature to text your pages against the current robot.txt and where various Google bots can access it. Furthermore it provides facility to generate new robot.txt according to your special requirement and remove unwanted indexed URLs. Site link section will display auto generated links which may appear in the search result, just below the main link. Change of address section provides facility to change the domain name of your web site in proper way. Finally the settings section allows you to set geographical target, select preferred domain and set a custom crawl rate if its required.</p>
<h3>Your Site on the Web</h3>
<p>This section displays information gathered by Google bot over a period of time. Search queries display the number of search queries which your site was on, click through rate and many other useful information to optimize your pages even better for search engines. Links to your site displays number of incoming links you have for your web site and its pages. It provides details about number of links, anchor text and originated pages. Keywords section displays keywords in your web site according to its significance. Internal link section provide information about the links between pages in your web site while subscribe state displays number of users subscribed to your RSS feeds using a Google product.</p>
<h3>Diagnostic</h3>
<p>Diagnostic is a very important section for web masters to identify the errors and security threats to the web site. The first section ‘Malware’ will display if there are any illegal activities in your web site may without knowing. If such a case this information will be important to remove the malware and make your site safer again. If there are such threats a message also will be generated and it will be displayed web master tools home. Crawl errors section displays any identified errors in your web site by Google bot. By correcting those you can expect a better crawling efficiency in your web site. Crawl status displays a chart about the number of pages crawled per day, bandwidth used etc. This information can be used to fine tune your hosting environment properties. HTML suggestions section gives ideas to further improve SEO factors in your web site including Title, URL and duplicate content etc.</p>
<h3>Labs</h3>
<p>This section contains relatively new features to Google Web master Tools which are still in experimental stage. Fetch as Google bot gives idea how the Google bot see your page. Normally what we see is Browsers interpretation of the HTML code. But What Google bot sees is raw HTML code. Using this you can identify how it is and fine tune it to gain better search engine appearance. Side wiki is a newly introduced feature which mainly comes with <a href="../complete-guide-google-toolbar-firefox/">Google Tool bar</a> which provide platform to write comment about the web pages by users. Those wiki notes would be a highly accurate factor to measure the quality of the web page. In here it provides facility to enter the page owner’s wiki note about the main page of the web site. Recently Google has improved the ranking algorithm to identify most useful pages to its users. During that process ‘Performance’ of the web page also considered as a quality factor. In this section ‘Site performance’ you can figure out the performance level of your web site and <a href="../website-performance-optimization/">improve</a> it accordingly.</p>
<h2>Further Usage</h2>
<p>The idea behind this tool is Google want to index more pages as possible. They don’t want to index lesser pages or omit any pages from index. At the same time they need to deliver the most useful pages to their users and that’s why they continuously improve the algorithm with various quality factors. All the web masters can use Google web master tools and identify the weaknesses in their website and help to make the World Wide Web a better place by improving those. In addition if you have Videos in your web pages you can prepare a video site map and submit it to Google web master tool. If that be the case your pages will be listed in Video search results. You can identify the popular search queries to your web site and improve the click through rate by fine tuning titles, description etc. Finally you can use the information given by this tool to come up with innovative ideas and take the competitive advantage in World Wide Web.</p>
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		<item>
		<title>Role of ICT Business Analyst</title>
		<link>http://notesofgenius.com/role-of-ict-business-analyst/</link>
		<comments>http://notesofgenius.com/role-of-ict-business-analyst/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 12:27:11 +0000</pubDate>
		<dc:creator>Malinda Alahakoon</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Notes]]></category>
		<category><![CDATA[Analyst]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[ICT]]></category>
		<guid isPermaLink="false">http://notesofgenius.com/?p=1156</guid>
		<description><![CDATA[ICT Business Analyst is the one who responsible of analyzing, specifying and propose possible solution for business problems in an information centric Organization. In order to perform the duty he will have to deal with various set of people from many different domains. Furthermore he will have to possess wide set of skills and knowledge [...]]]></description>
			<content:encoded><![CDATA[<p><strong>ICT Business Analyst</strong> is the one who responsible of analyzing, specifying and propose possible solution for business problems in an information centric Organization. In order to perform the duty he will have to deal with various set of people from many different domains. Furthermore he will have to possess wide set of skills and knowledge objects including communication, problem solving ability and understanding of System development methodologies. This role has become a very important due to the need of collaboration of technology and Business in evolving world.</p>
<p><a href="http://notesofgenius.com/media/2010/07/Role-of-Business-Analyst.jpg"><img class="alignnone size-full wp-image-1157" title="Role of Business Analyst" src="http://notesofgenius.com/media/2010/07/Role-of-Business-Analyst.jpg" alt="Role of Business Analyst" width="640" height="250" /></a></p>
<h2>Background</h2>
<h3>Tech World</h3>
<p>The tech world is the place where geeky people live. They talk about JAVA, Algorithms, SQL etc. They are well capable of produce any kind of business application in any range. They have solid knowledge about information technology applications and their architecture. In most of the cases they are more comfortable with machines than people.</p>
<h3>Business World</h3>
<p>Business world is where thinkers live. They have great imagination. Talk in simple English. They want to implement a business idea and they have it in mind. They are very good with people and know how to control them to implement his ideas. Most of the cases they have general knowledge about technology and information system architecture. Due to that in the case of ICT implementation they won’t be able to express what they really need.</p>
<h3>Business Analyst</h3>
<p>It’s clear that there is a huge gap between business world and tech world. But the collaboration of those two worlds is essential for modern businesses. That’s where <strong>Business Analyst</strong> come to the picture. He has solid knowledge about technological applications, at the same time he has wide knowledge about various Business and its requirements. He can identify the problem, specify it and make it visible to both tech world and business world in a common format. Furthermore he can be a bridge between two worlds to enable active communication and better understanding in order to perform tasks together.</p>
<h2>Knowledge</h2>
<h3>Business or IT Graduate</h3>
<p>As The primary requirement the Business Analyst must have a degree in Business or IT. As long as he is going to make a communication bridge between Business world and Tech world it is essential to be an expert in one knowledge area first. If you planning your carrier as Business Analyst you can choose your subjects in Degree program accordingly. If you are following ICT program you can choose related Management subjects like ICT Project Management. If you are following Business degree you can choose related ICT subjects like Management Information Systems.</p>
<h3>Business Analysis BOK</h3>
<p>Business Analysis Body of Knowledge is the dominant framework introduced to the process of business Analysis. It contains few knowledge areas which explain the process of Business Analysis.</p>
<ul>
<li><strong>Enterprise Analysis</strong>: This knowledge area is about how to analyze organizational context, understand its structure, policies and other boundaries for the proposed system.</li>
<li><strong>Requirement analysis: </strong>This knowledge area is about how to capture the exact requirement of the proposed system.</li>
<li><strong>Solution Assessment and Validation: </strong>All the above two knowledge areas would come to this before proceed to the next step in order to asses and validate the information captured.</li>
<li><strong>Elicitation: </strong> This process will be applicable in all the main knowledge areas and it’s about how to elicitate the requirement correctly.</li>
<li><strong>Requirement management and Communication: </strong>This knowledge area is about how to manage the captured requirement and maintain active communication.</li>
<li><strong>Business Analysis Planning and monitoring: </strong>In order to carry out the whole process there has to be a plan and monitoring mechanism and this knowledge area is about that.</li>
<li><strong>Underlying competencies: </strong>Analysis process is not always about knowledge. In order to perform that there has to be a various competencies possessed by the professional and this knowledge area is provide support to improve those.</li>
</ul>
<h3>Modeling Tools and Techniques</h3>
<p>In order to make the requirement visible to all the stakeholder there are various representation of requirements. There are various tools and techniques developed to serve that purpose. Business Analyst must have good knowledge about those tools and techniques. There are various PC application are developed to model and specify requirement using above mentioned tools and techniques and business analyst should have good knowledge about those as well.</p>
<h2>Skills and Competencies</h2>
<h3>Interpersonal Skills</h3>
<p>The most important skills that Business Analyst must have are interpersonal skills. He should be able to get on with any one from any background. Furthermore he must have the ability to understand the <em>untold </em>Business requirement and make it visible to Business world as well as tech world.</p>
<h3>Communication</h3>
<p>Communication is his greatest tool and it has to be very sharp. In order to communicate effectively business analyst must have updated technological and business understanding, otherwise the credibility will be low of information which will communicated. Furthermore communication doesn’t end in speech and documents. To perform an effective analysis process business analyst should be able to read the body language properly. That will be a great advantage to understand the people and give what exactly fit for him.</p>
<h3>Gather Wisdom from Many Sources</h3>
<p>Business Analyst will have to deal with various set of business people. In order to get in to their world and understand what they need business analyst must have knowledge about that context. This is an active learning process of capturing wisdom from many sources which is highly essential for a successful business Analyst.</p>
<h3>Problem Solving Ability</h3>
<p>After the elicitation of requirement the Business Analyst will have to propose a solution supported with solid logical background. In here Main task to identify the main problem and figure out where to get the solution. Then develop active communication between the person who has the problem and who can implement the solution for him. During this process the business analyst will have to carry out many tasks simultaneously and he has to be well capable of that.</p>
<h2>Pending Problems in Projects</h2>
<p>According to the statistics 2008 is the worst year of project completion for decades. The frailer rate was 68% and the main reason behind that was poor requirement analysis which is the duty of Business Analyst. Furthermore 45% of the features in developed systems are never used and huge amount of money was wasted to develop those. Due to those facts this is a challenging time for all Business Analysts to focus more on those areas and never let those errors happen again.</p>
<h2>Evolution of Business Analyst</h2>
<p>Due to the evolving complex business requirement the duty of Business Analyst is becoming even challenging. Most of the modern business demands agile development when it comes to information systems. Most of the case the requirement is frequently changing and Business Analyst have to put extra effort to keep the project boundaries within the limits of Cost and time. In order to become successful in this competitive environment Business Analyst will have to be sharp and flexible. Completion of the project mainly would depend on Business Analyst and it’s proven since 50% of the projects frailer are due to poor requirement analysis according to statistics.</p>
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		<title>How to Use Google Analytics</title>
		<link>http://notesofgenius.com/how-google-analytics/</link>
		<comments>http://notesofgenius.com/how-google-analytics/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 09:56:25 +0000</pubDate>
		<dc:creator>Malinda Alahakoon</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[How]]></category>
		<guid isPermaLink="false">http://notesofgenius.com/?p=1146</guid>
		<description><![CDATA[Google Analytics is another amazing Google product which can be used to analyse the traffic of your web site in with large set of comprehensive tools and techniques. Same as all the other Google Products Google Analytics is also free and unrestricted for all users. Web masters can get detailed information about the web traffic [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Google Analytics</strong> is another amazing Google product which can be used to analyse the traffic of your web site in with large set of comprehensive tools and techniques. Same as all the other Google Products Google Analytics is also free and unrestricted for all users. Web masters can get detailed information about the web traffic of their web site without having much technical knowledge with this tool. Furthermore it generates professional looking report which can be export as a various formats including XML and PDF. The information gathered from Google Analytics will be important to make strategic decision for you web site and its future development. This article explain how to integrate Google Analytics with you web site and get the maximum advantage out of it.</p>
<p><a href="http://notesofgenius.com/media/2010/07/How-to-Use-Google-Analytics.jpg"><img title="How to Use Google Analytics" src="http://notesofgenius.com/media/2010/07/How-to-Use-Google-Analytics.jpg" alt="How to Use Google Analytics" width="640" height="250" /></a></p>
<h2>Technology</h2>
<p>The Technology behind Google Analytics is simple yet powerful. It gives the webmaster to a JavaScript code to place it in the every page of the web site. Once it place it loads with every page. It can gather user information and many other parameters and send them to Google analytics. Then it will generate complete analytical report out of the raw data gathered from your web site. In order to send web page and user data it is using various technologies including UTM tags. However this process will consume some amount of data and processing power of your web server than normal load of web page since it has to do some extra work behind the screen.</p>
<h2>Getting Started</h2>
<h3>Register</h3>
<p>The First step of using Google analytics is registering your Google account with it. If you don’t have Google account you have to create one first. Visit <a href="http://www.google.com/analytics/" target="_blank">Google analytics</a> while you logged in to Google Account. There will be a noticeable blue button with text ‘Access Analytics’. If you are using Google analytics for the first time it will ask you further information about you and your web site including web site URL and Account name. You can proceed after you fill the information in those forms and it will take you to the section ‘tracking code’.</p>
<h3>Tracking Code</h3>
<p>Tracking code is a JavaScript which is used to send the page and visitor details to Google Analytics. When you proceed after filling your data Google Analytics will give you the tracking code as a part of registration process. It has to be place in every page of your web site. When you are placing it most preferred way it to place just above you close the Body tag. If you place it at the top of body tag it might slow down the loading and rendering of your web page. After you place the code at the end of every page you are done with configuration and your site will be tracked by Google Analytics. You can always access Google Analytics and it will show the list of your web site. You can access a specific report from the drop down menu at the top or by clicking view report in the table displayed in the body of page.</p>
<h2>Features</h2>
<h3>Dashboard</h3>
<p>Once you access the report of a registered web site it will take you to the Dashboard. Its giving basic details of your web site including visits, unique visits, countries visitors came from, traffic sources and most visited pages. At the top there is a graph and the content of the graph can be changed by the drop down menu at the top left corner by selecting various details you want to analyse including visits, page views and average time on site. At the right side corner you can choose the time duration for the Graph. In addition there is a important feature which is Grouping. Most of the cases the traffic graphs are full of spikes etc. Using that you won’t be able to get a clear idea about the traffic trends. But if you group them by ‘weekly traffic’ or ‘Monthly traffic’ you might be able to get better idea and for that you can use this ‘Group By’ feature provided. Map overlay displays a heat map of the visiting countries while traffic sources display a pie chart. Each section has a link to ‘View report’ which will take you to the sub section with details information about specific area. Furthermore you can drag and reorganize the sections in the dashboard as you want.</p>
<h3>Intelligence</h3>
<p>This is relatively new feature introduced to Google Analytics which creates automatic alerts whenever something important happen in your web sites traffic. Due to that you don’t have to do all the analysis by yourself manually. Furthermore you can group Alerts by week or Month as you want. When an automated alert is created it will give you some information about what is special about that incident. By clicking on the alert you can go to the specific traffic details and see it yourself. You can select the alert sensitivity to filter out them according to significance. Other than Automatic alerts you can create your own custom alerts based on your own requirement. In that case you will be able to get an E mail notification once it occurs so you don’t have to visit Google Analytics Frequently. This feature has made the web masters life even easy by doing large part of work by itself, and those alerts could be used to strategic decision making process very effectively.</p>
<h3>Visitors</h3>
<p>From the left side menu you can access visitors section which will display information about the visitors of your website. This will be important information to measure the quality of your website and take decision for future content. In provides map overlay to identify visitors originating country, new vs. returning visitors and visitor’s languages. Most importantly it give you details about visitor trending and loyalty based on the factors time spent on the website, depth of visit and length of visit. In addition to that it give you details about visitors browser capabilities and network properties which might be able to further optimize your web pages to give the user a better browsing experience.</p>
<h3>Traffic Source</h3>
<p>Next section in the left menu is Traffic sources which is really important. It gives you details about where the traffic came from including referrals, search engines and direct traffic. In each section it displays a graph for related information. Furthermore you can breakdown the higher-level traffic sources to specific sources. This might be useful to identify the most active traffic sources and stimulate that trend while you improve the less active traffic sources. In addition there is a section to display information about your AdWords campaigns and other traffic generated from promotional campaigns.</p>
<h3>Content</h3>
<p>The next section is Content which gives you information about each and individual page in your web site and its traffic trends. Using this section you will be able to identify Top content, landing pages and exit pages. Site overlay is one of the interesting features in here which shows you the click on your web site using its own web interface. In navigation summery section you can analyse the patterns of visits and how did they navigate through the site structure. Furthermore it gives you information about top landing pages, top exit pages and entrance keywords. This information can be used to further optimize your web site and its structure. Most importantly you can measure the AdSense performance in here as long as you have connected your AdSense account to Google Analytics. Unlike in Google AdSense report here you can see clicks generated from each page of your web site along with the revenue generated.</p>
<h2>Disadvantages</h2>
<p>Though Google Analytics provides highly advance set of features to web masters to analyse web traffic there are significant disadvantages too. Most significant factor is accuracy. Sometimes visitor leaves the page before the JavaScript loads. If that be the case that page view won’t be counted. If you compare your server log it will show you greater number of visits than in Google Analytics. And as long as there is a JavaScript loading in every page it can be performance hit at the same time resource consuming. This will resulting in increased page load time and increased server resource consuming including processing power and bandwidth. Due to above reasons you have to use it very carefully. If you feel like the effect is significant you can always use the server log to measure your web traffic, but it won’t be user-friendly as Google Analytics.</p>
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		<title>All About Stumble-Upone</title>
		<link>http://notesofgenius.com/all-about-stumble-upone/</link>
		<comments>http://notesofgenius.com/all-about-stumble-upone/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 09:29:26 +0000</pubDate>
		<dc:creator>Malinda Alahakoon</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Stumble-Upone]]></category>
		<guid isPermaLink="false">http://notesofgenius.com/?p=1130</guid>
		<description><![CDATA[Stumble-Upon is an upcoming web browsing paradigm where it users can browse the web randomly according to their interests. It provides comprehensive mechanism to users to add pages and vote them by themselves. According to the number of votes the visibility of the pages to other stumbles would be decided algorithmically. This can be identified [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Stumble-Upon</strong> is an upcoming web browsing paradigm where it users can browse the web randomly according to their interests. It provides comprehensive mechanism to users to add pages and vote them by themselves. According to the number of votes the visibility of the pages to other stumbles would be decided algorithmically. This can be identified as a good way to browse web in a area where you can’t do a keyword search at the same time it’s a good way to expose your web page rapidly to highly targeted set of users. In addition it is a community network where you can have friends and interact with them.</p>
<p><a href="http://notesofgenius.com/media/2010/07/All-about-Stumble-Upone.jpg"><img class="alignnone size-full wp-image-1131" title="All about Stumble-Upone" src="http://notesofgenius.com/media/2010/07/All-about-Stumble-Upone.jpg" alt="All about Stumble-Upone" width="640" height="250" /></a></p>
<h2>Background</h2>
<h3>IP Address and Domain Names</h3>
<p>In the very early stage of web technologies the IP address of the web server was used to look up for a web page. That mechanism was not so user friendly and difficult to promote a specific brand name online. As a Solution for that the domain name service came in to action where users can type domain name and there is a middle man to map that name in to an IP address. This was user-friendly and businesses could use their brand name online very easily.</p>
<h3>Search Engines</h3>
<p>Even with domain name there was no way to find a specific content in the web using keyword and search engines solved that problem. Even though you don’t know a domain name you can go to a search engine and type a keyword and find a specific content as you want. In order to provide those facilities search engines are using robots or spiders to index entire World Wide Web. In addition to identify the important pages there are various ‘voting’ mechanism like Google page rank which based on back links.</p>
<h3>Stumble-Upon</h3>
<p>What will happen in the case you don’t know enough about the subject to type a keyword and search content? But still you know the outline of the subject area which you want to read about. That’s where Stumble-Upon comes to action. It keeps an index of user submitted pages and their information. Users can stumble across the web using stumble-upon tool bar based on given interests and stumble-upon will deliver pages randomly according to your interest. Same as in search engines Stumble-upon also using voting mechanism but its directly getting the vote from users. Due to that the accuracy of the vote considered to be higher than ‘back links’. The number of votes will be a factor to decide the visibility of a specific page to other users.</p>
<h2>Getting Started</h2>
<h3>Register Account</h3>
<p>The first step to use <a href="http://www.stumbleupon.com/" target="_blank">stumble-upon</a> is creating an account. However you can stumble by just clicking stumble button in the main page, but in that case you won’t be able to use most of the advance features. Due to that it’s recommended to register before starts stumbling. You can access the registration page by clicking the link in hear of main page. It takes you to a simple registration form, you have to fill it and click sign up. You can prove that you are a human using captcha or facebook login. Then it will take you to a window where you can enter your interests. Tick then as you want and hit stumble. Then it will display a toolbar at the top of browser window and some web page according to your interest. By clicking the stumble button in the toolbar you can go to next web page.</p>
<h3>Install Stumble-Upon Toolbar</h3>
<p>The toolbar mentioned above is not yet installed in your browser, so there can be some malfunctioning. In order to avoid those you can install it locally as a plug in for your browser. When you go to main page of Stumble-upon it will display a link to get the add-on according to your browser.  If you are a Firefox user you will be able to get complete set of tool in your toolbar as a Firefox plug-in. Even for other browsers there are add-ons which can be downloaded and installed. However the Firefox plug-in provides most wide and accurate set of features. As long as you have the toolbar you can always click on the Stumble button there and start stumbling, submit the current page to stumble, vote for current page and share it with your friends. In addition it can give access to your saved interest, change them and stumble only in one interest too.</p>
<h3>Web Interface</h3>
<p>As long as you have a registered account in Stumble-upon you can control it using the web interface. Once you login you can see a settings button in the header. By clicking that you can access preferences including profile information, theme, Manage interests and profile picture. It provides facility to import your Facebook profile image to stumble-upon. Finally it creates a public profile URL for you like http://www.stumbleupon.com/stumbler/YourUserName/. Your profile page displays your favorites and your friend’s network. You can invite your friends to Stumble-Upon or you can subscribe other stumbles too.</p>
<h2>Start Stumbling</h2>
<p>Now you have fully configured stumble-upon account. Click the stumble button in toolbar and stumble across the web pages according to your interests, Submit interesting pages to stumble-upon and vote of interesting pages saying ‘I like it’ using toolbar or may be writing a review. Optimize the list of topics to have a better stumbling experience. In the case you need to shout out about a page use sharing options in toolbar including Twitter and Facebook. Furthermore you can keep a track of your likes and stumbles through the web interface. If you see an interesting user you can subscribe to him and get updates. If you have your own web page, submit it to Stumble-upon saying ‘I like it’ in toolbar, so you will be able to present the page to many other stumblers. To improve that you can add a stumble-upon <a href="http://www.stumbleupon.com/buttons/" target="_blank">button</a> in to your web page too.</p>
<h2>Profile Authority</h2>
<p>When you are stumbling it delivers the pages according to an algorithm. The basic factor is ‘Likes’ to increase the visibility of the page. However each like won’t be treated as same, but there will be a weight for the vote according to the profile authority of voted stumblers. It will be decided according to the below facts.</p>
<ul>
<li>Discoveries you have made and their popularity</li>
<li>Subscribers you have and their popularity.</li>
<li>Vote you have given to other pages and their popularity.</li>
<li>Number of reviews you have written.</li>
</ul>
<p>If you are a high authority Stumbler your vote will be having a high value than others and voted pages will be having an improved visibility to other Stumblers. However stumble-upon having a paid advertising program as well. Using that you can promote your page to stmblers as a Sponsored page.</p>
<h2>User Experience</h2>
<p>Stumble-upon is totally different experience to surfers. You can simple stumble across the web according to your personal interest without giving any specific goal. This can be really addictive as long as it identifies your likeness and deliver pages accordingly. Most importantly it identifies the values of the page based on users’ direct vote which is highly accurate. Due to that it can deliver highly target high quality content to the users. You can use stumble-upon as a new way of learning and getting news randomly. When you become a good stumbler and have many likes it will deliver even precise content for you. Join stumble-upon now and feel this new experience.</p>
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