Getting started

In order to use Google Webmaster tools you have to have a Google account. If you have one you can visit Google Web Master Central and Sign in to Google web master tools. Once you sign in it will take you to Google Web master tools home. In there you can add your web site by simply clicking the ‘Add a site’ button and enter the URL. Once you add the site it will appear in the list below. And as the next step you have to verify the ownership of the web site. It provides various ways to do it including META tag, HTML file of DNS record. Simply follow the steps and you might take a look at the example there, finally click verify. Till you very ownership you won’t be able to access any further information about the web site. Now from the Web master tools home you can access the tools for web site by clicking it name in the list. In addition using the list you can add remove owners of the web site and at the top messages sent by Google Web master tools will be displays. These messages might contain details about security threats.

Features

Dashboard

When you click on the name of the web site out of the list it will take you to the Dashboard. It will contain the summary of all the details about your website. That will include Search queries, incoming links, crawl errors, keywords detected and site map status. By clicking on more links in each section you can go to a details view. Furthermore you can add these gadgets to iGoogle home page as well.

Site Configuration

Site configuration is one of the most important sections in Web master tools. As the first section it will allow you to add a site map of your web site. It will make it easy for Google to crawl in to the pages. Once you add a site map it will take some time to access it and after that it will display number of pages indexed and various other details. In the section crawler access you can see the status of robot.txt in your hosting space which you can use to restrict Google bot by accessing some part of the web site. There is a feature to text your pages against the current robot.txt and where various Google bots can access it. Furthermore it provides facility to generate new robot.txt according to your special requirement and remove unwanted indexed URLs. Site link section will display auto generated links which may appear in the search result, just below the main link. Change of address section provides facility to change the domain name of your web site in proper way. Finally the settings section allows you to set geographical target, select preferred domain and set a custom crawl rate if its required.

Your Site on the Web

This section displays information gathered by Google bot over a period of time. Search queries display the number of search queries which your site was on, click through rate and many other useful information to optimize your pages even better for search engines. Links to your site displays number of incoming links you have for your web site and its pages. It provides details about number of links, anchor text and originated pages. Keywords section displays keywords in your web site according to its significance. Internal link section provide information about the links between pages in your web site while subscribe state displays number of users subscribed to your RSS feeds using a Google product.

Diagnostic

Diagnostic is a very important section for web masters to identify the errors and security threats to the web site. The first section ‘Malware’ will display if there are any illegal activities in your web site may without knowing. If such a case this information will be important to remove the malware and make your site safer again. If there are such threats a message also will be generated and it will be displayed web master tools home. Crawl errors section displays any identified errors in your web site by Google bot. By correcting those you can expect a better crawling efficiency in your web site. Crawl status displays a chart about the number of pages crawled per day, bandwidth used etc. This information can be used to fine tune your hosting environment properties. HTML suggestions section gives ideas to further improve SEO factors in your web site including Title, URL and duplicate content etc.

Labs

This section contains relatively new features to Google Web master Tools which are still in experimental stage. Fetch as Google bot gives idea how the Google bot see your page. Normally what we see is Browsers interpretation of the HTML code. But What Google bot sees is raw HTML code. Using this you can identify how it is and fine tune it to gain better search engine appearance. Side wiki is a newly introduced feature which mainly comes with Google Tool bar which provide platform to write comment about the web pages by users. Those wiki notes would be a highly accurate factor to measure the quality of the web page. In here it provides facility to enter the page owner’s wiki note about the main page of the web site. Recently Google has improved the ranking algorithm to identify most useful pages to its users. During that process ‘Performance’ of the web page also considered as a quality factor. In this section ‘Site performance’ you can figure out the performance level of your web site and improve it accordingly.

Further Usage

The idea behind this tool is Google want to index more pages as possible. They don’t want to index lesser pages or omit any pages from index. At the same time they need to deliver the most useful pages to their users and that’s why they continuously improve the algorithm with various quality factors. All the web masters can use Google web master tools and identify the weaknesses in their website and help to make the World Wide Web a better place by improving those. In addition if you have Videos in your web pages you can prepare a video site map and submit it to Google web master tool. If that be the case your pages will be listed in Video search results. You can identify the popular search queries to your web site and improve the click through rate by fine tuning titles, description etc. Finally you can use the information given by this tool to come up with innovative ideas and take the competitive advantage in World Wide Web.

Technology

The Technology behind Google Analytics is simple yet powerful. It gives the webmaster to a JavaScript code to place it in the every page of the web site. Once it place it loads with every page. It can gather user information and many other parameters and send them to Google analytics. Then it will generate complete analytical report out of the raw data gathered from your web site. In order to send web page and user data it is using various technologies including UTM tags. However this process will consume some amount of data and processing power of your web server than normal load of web page since it has to do some extra work behind the screen.

Getting Started

Register

The First step of using Google analytics is registering your Google account with it. If you don’t have Google account you have to create one first. Visit Google analytics while you logged in to Google Account. There will be a noticeable blue button with text ‘Access Analytics’. If you are using Google analytics for the first time it will ask you further information about you and your web site including web site URL and Account name. You can proceed after you fill the information in those forms and it will take you to the section ‘tracking code’.

Tracking Code

Tracking code is a JavaScript which is used to send the page and visitor details to Google Analytics. When you proceed after filling your data Google Analytics will give you the tracking code as a part of registration process. It has to be place in every page of your web site. When you are placing it most preferred way it to place just above you close the Body tag. If you place it at the top of body tag it might slow down the loading and rendering of your web page. After you place the code at the end of every page you are done with configuration and your site will be tracked by Google Analytics. You can always access Google Analytics and it will show the list of your web site. You can access a specific report from the drop down menu at the top or by clicking view report in the table displayed in the body of page.

Features

Dashboard

Once you access the report of a registered web site it will take you to the Dashboard. Its giving basic details of your web site including visits, unique visits, countries visitors came from, traffic sources and most visited pages. At the top there is a graph and the content of the graph can be changed by the drop down menu at the top left corner by selecting various details you want to analyse including visits, page views and average time on site. At the right side corner you can choose the time duration for the Graph. In addition there is a important feature which is Grouping. Most of the cases the traffic graphs are full of spikes etc. Using that you won’t be able to get a clear idea about the traffic trends. But if you group them by ‘weekly traffic’ or ‘Monthly traffic’ you might be able to get better idea and for that you can use this ‘Group By’ feature provided. Map overlay displays a heat map of the visiting countries while traffic sources display a pie chart. Each section has a link to ‘View report’ which will take you to the sub section with details information about specific area. Furthermore you can drag and reorganize the sections in the dashboard as you want.

Intelligence

This is relatively new feature introduced to Google Analytics which creates automatic alerts whenever something important happen in your web sites traffic. Due to that you don’t have to do all the analysis by yourself manually. Furthermore you can group Alerts by week or Month as you want. When an automated alert is created it will give you some information about what is special about that incident. By clicking on the alert you can go to the specific traffic details and see it yourself. You can select the alert sensitivity to filter out them according to significance. Other than Automatic alerts you can create your own custom alerts based on your own requirement. In that case you will be able to get an E mail notification once it occurs so you don’t have to visit Google Analytics Frequently. This feature has made the web masters life even easy by doing large part of work by itself, and those alerts could be used to strategic decision making process very effectively.

Visitors

From the left side menu you can access visitors section which will display information about the visitors of your website. This will be important information to measure the quality of your website and take decision for future content. In provides map overlay to identify visitors originating country, new vs. returning visitors and visitor’s languages. Most importantly it give you details about visitor trending and loyalty based on the factors time spent on the website, depth of visit and length of visit. In addition to that it give you details about visitors browser capabilities and network properties which might be able to further optimize your web pages to give the user a better browsing experience.

Traffic Source

Next section in the left menu is Traffic sources which is really important. It gives you details about where the traffic came from including referrals, search engines and direct traffic. In each section it displays a graph for related information. Furthermore you can breakdown the higher-level traffic sources to specific sources. This might be useful to identify the most active traffic sources and stimulate that trend while you improve the less active traffic sources. In addition there is a section to display information about your AdWords campaigns and other traffic generated from promotional campaigns.

Content

The next section is Content which gives you information about each and individual page in your web site and its traffic trends. Using this section you will be able to identify Top content, landing pages and exit pages. Site overlay is one of the interesting features in here which shows you the click on your web site using its own web interface. In navigation summery section you can analyse the patterns of visits and how did they navigate through the site structure. Furthermore it gives you information about top landing pages, top exit pages and entrance keywords. This information can be used to further optimize your web site and its structure. Most importantly you can measure the AdSense performance in here as long as you have connected your AdSense account to Google Analytics. Unlike in Google AdSense report here you can see clicks generated from each page of your web site along with the revenue generated.

Disadvantages

Though Google Analytics provides highly advance set of features to web masters to analyse web traffic there are significant disadvantages too. Most significant factor is accuracy. Sometimes visitor leaves the page before the JavaScript loads. If that be the case that page view won’t be counted. If you compare your server log it will show you greater number of visits than in Google Analytics. And as long as there is a JavaScript loading in every page it can be performance hit at the same time resource consuming. This will resulting in increased page load time and increased server resource consuming including processing power and bandwidth. Due to above reasons you have to use it very carefully. If you feel like the effect is significant you can always use the server log to measure your web traffic, but it won’t be user-friendly as Google Analytics.

Getting Started

Install

Google Toolbar is proving highly user-friendly installation process which is totally automated. Visit this URL using your Firefox browser to install the Google Toolbar. In order to install you have to have Firefox 2+ version and Windows XP Service pack 2+ version. Click the button ‘Install Google Toolbar’ to proceed with the installation process. In the next page click ‘Agree and Install’. As a security measure Firefox blocks third party installation script. Due to that you might have to ‘Allow’ the installation explicitly. In the next pop-up window click install and then Firefox will do the rest for you. Finally click ‘Restart Firefox’ to make the Google toolbar activated.

Configure

After you restart Firefox Google tool bar will be displayed just below the bookmark toolbar with default configuration. To get the maximum result out of the plug-in you can do some configurations. In order to do that, you can click on the ‘Adjust Google Toolbar Options’ button in the right side of the Toolbar. In the ‘Google Toolbar Options’ window you can do various changes. Most importantly you can select from where your search suggestions should come from in search tab. In the same tab you can select Gmail as your default search engine if you like. In the tab ‘Tools’ you can select what you need to appear on the toolbar according to your requirement. Google PageRank and Google bookmarks would be a good selection in here. In the sharing tab you can select the social networks where you share content while you can add quick access buttons in the next tab ‘Buttons’. The tab ‘Layout’ is giving you an option how Google toolbar should appear in Firefox. In here ‘replace Firefox search box’ would be a appropriate selection. Next tab is very important why there you can add your personal information to work with the AutoFill functionality.

Features

Search

You can sign in to Google by clicking the ‘Sign in’ button at the right side of the Google Tool bar. They you can access your configured semantic search by typing your desired keyword in the search box at the right side of the Firefox main tool bar (Assuming you selected the option ’Replace Firefox search box’). When you are typing keywords it will give you suggestions according to the geographical target you gave in the configurations. In addition to that it will give you your frequently search results from your web history and Google personalized suggestions for you according to your search interests. You can clear your search history by clicking ‘Clear Search history’ in the dropdown menu in search box. In the case you need to change the default search engine you can click the drop down button next to search box and select desired search engine out of that list. Once you enter the search query the result will appear in the Firefox tab. The list of keywords entered will be displayed on the toolbar and by clicking on them you can highlight them one by one. There is a toggle highlighting button to highlight all the keywords in the page.

Tools

In the left side of the tool bar there are set of buttons which will help you to access important web resources with just one click. You can always configure the behaviour of those buttons by accessing ‘Google toolbar options’ or directly by clicking ‘Add Buttons and Widgets’. The icon of Gmail will show you whether you have any new emails if you are logged in to Google. Using the share button you can submit the currently browsing content to your Social network or Social Bookmarking site. The list of social network can be edited by clicking ‘settings’ at the end of dropdown menu. The next button is SideWiki. It’s an interesting feature introduced by Google where users can writer wiki entries about the currently browsing page and every one will be able to read those. This will be helpful to get a idea about the quality of the page. Additionally there is a space to display ‘Google PageRank’ of the currently browsing page which is a also a page content quality rank.

Google Bookmarks

Google Bookmark is a very easy way to manage your Bookmarks and access them from anywhere in the globe. Previously there was no way to add a Google bookmark without accessing its web interface. But with Google toolbar you can bookmark currently browsing page with just one click on the button ‘Bookmark this page’ and as long as you are logged in to your Google account. By clicking the dropdown button ‘Bookmark’ you can access all your bookmarks. In the same dropdown menu you can access and manage your bookmarks in Google bookmarks web interface by clicking ‘Manage all’. In addition to that it provides facility to bookmark all the tabs with one click. If you feel like your bookmarks are not updated try clicking ‘Refresh’

Google Translate

Google translate is a exceptional web based service provided by Google. You can enter a phrase to the web interface and get it translated to various languages with one click. In order to make the process even easier Google toolbar has a translation component which can translate the currently browsing page with one click right on the same page. In order to proceed with this you can click on ‘Translate button’ and it will give dropdown message. Once you click translate in there you can select the desired language and get the page translated within few seconds. You can go back to original by clicking the button ‘Show original’. This is one of the most important and interesting feature in Google Toolbar.

AutoFill

While you browsing web there are so many data entry forms to fill specially in registrations. You can fill those forms with one click using this feature AutoFill. In order to do that you have to enter your personal details in the form in AutoFill section Google Toolbar Options. In addition you can find this from the dropdown menu in AutoFill button. In the case you need to manage different sets of information you can use profiles for that. Most importantly you can save your credit card details also in here. In order to provide security to your financial details you can add a password for that.

Additional Notes

Google toolbar is providing wonderful combination of features and facilities in order to give a wonderful browsing experience to the user. However there is no official release of Google toolbar for Google developed browser Chrome. Google chrome is the fastest browser and lots of internet users are waiting to use Google toolbar on Chrome. Let’s have a hope that Google will develop their Toolbar for Chrome as well. The Google toolbar having frequent updates and they will be notified to the user by Firefox. The updating process is totally automated and it only requires user’s conformation. Install Google toolbar now and have a nice browsing experience.

Getting Started

Add to Gmail

To add Google buzz in to your Gmail account you can follow this link. And there may be an introduction page for Google Buzz when you open G mail. By clicking “Try Buzz in G mail” you can activate Buzz. Once you finish that step there will be a new section in your G mail account named Buzz. There you can see the status updates of your Friends and you can update your status as well.

Configuration

Once you click on the Buzz section in your G mail it will open Buzz main interface. At the top there is a Text box to enter your Status update and publish it. Next to that there is a link to update your Google Profile which is tightly coupled with your Buzz account. Then next link there is very important, using that you can import your status in other applications. Once you click on that it will give you some suggestions where you update your status including twitter, G talk, YouTube, Picasa, Flicker and all the other sites you follow using Google Friend Connect. You can add sites to buzz and the status you update in those sites will be added to Buzz time line. Next link will display the list of your followers. If you wish to follow or un-follow people, there are text links to do those in front of each contact. Just below the text editor, there are link to following people and find people. Using find people link you can include more people in your buzz time line. In each buzz there is a link to comment on it, mark it as “like” and Email the one who buzzed.

Functionalities

Same as Twitter you can update your contacts by a status message using Buzz. But in Buzz you can share hypermedia. Once you share a link with some images or Videos, Buzz will identify them automatically and add them below the Buzz Text. And you can do the same with RSS feed as well. Simply buzz is a combination of Status updates, photos, videos and RSS feeds. And it uses your Gmail friend list, so you don’t have to worry about creating new contacts for Buzz. The facility of connecting other sites to Buzz makes it easier to follow them right inside of your Gmail box. Especially in Twitter we may miss our friend’s Tweets, because there are mixed with so many other Tweets. In here you can clearly indentify that there are new updates.

The best and unique feature here is you can comment on Status. Here buzz is one step ahead from Twitter. And once someone posts a comment on your Buzz, it will generate an Email, so you won’t miss any of the comment. In the case you need to send an Email explicitly to someone about your comment you can use very popular @ and the desired ones Email address.

Buzz works with your Smart phone and in there you can connect it with Google Latitude. Using that you can see your friend shared location through Buzz and update yours automatically.

What’s Next

Google are dominating all the Cyberspace in an exponential rate. Practically according to the current situation there can’t be a cyberspace without Google. But the main Internet concept they couldn’t dominate is Social networking. The most popular Social network is Facebook and twitter is also competing with its new concept which is micro blogging. Through Google Buzz and many of their products like Google Friend connect, they are trying to dominate Social networking concept.

But so far Google didn’t show decent result in this subject. Even with the Buzz I cannot indentify a strong hook to get the market away from the Facebook and Twitter to Google Buzz. It’s true that there are some interesting features like commenting and Location sharing. But still it doesn’t giving the classic feeling like in Facebook with so many Hypermedia and total online life sharing. And Google Buzz is not giving the awesomely simple user experience like in twitter.

The main point is, behind the screen Google is weaving a web to launch massive social networking product though they are still behind compared to other products in market. Google buzz may be an introductory and experimental product. I feel like there are so many things yet to come. All we can do is waiting and watch what the Google going to do.

References

• Google Buzz: Gmail status update and content sharing has us bam-Buzz-elled. (2010, February). Retrieved February 2010, from Cnet: http://www.cnet.co.uk/i/c/blg/cat/software/google/buzz.jpg

Access

To locate Google Book Search you can go to main navigation bar in Google home page. After you get a search result you can change it to a book search too. After all you can Google for Book search too.

Layout

Bookshelf

This is a newly added feature in to Google Book Search. In there you can bookmark and organize the books you reading. For that there is a link named “My Library” at the top right corner of the main page. There you can categorize books in to various category including Favorites, Reading now, To read, Have read and, Reviewed. There is a button to create a new book shelf as well. Using that you can have multiple book shelves and it help you to organize your books in a better way.

Browse Subjects

This section located at the left column of the page. This helps users to narrow down their search in to a specific category.

My Library

This is a Graphical representation of your book shelves. You can locate this at the top of main content are of the home page.

Categories

There are various categories in the main content are and this will help user to optimize and get the exact result of the book search. You can click on the arrows displayed at the sides to view more books in each category.

Usage

You can enter a Key word in a search box and hit Search Books button to initiate a book search. The search result will contain Book which having the key word in its content. You can control the view of the search result in the left column option. In there you can choose the way you want to see books and what kind of previews you looking for.

Once you click on a specific book it will take you to the page which contains all the details about the book. In there you will be able to see a preview of the book if it’s allowed. In addition to that you can see rating and reviews about the book. At the left columns there will be a links to online book stores to buy a hard copy of this book.

Right below the thumbnail image of the book there will be a drop down menu to add this to your book shelf. Once you add the book will be displayed in your Book shelf view at the main page.

Advantages

In the case someone need to find about a specific content in a Book, he has to dig in to the book and read everything to find it. Sometimes index may helps, but still it will take lots of time to find the right book. With Google book search you can find the exact book and the exact page which having your desired content. Sometimes you may be able to read the book online or may be a part of it. If you really want to have a hard copy you can buy it too. In normal situation we cannot find a given word or content inside a paper book without reading everything. Google book search will make the life easier for research student, professors and many more.

Technology

The technology behind the Google book search is very simple, yet smart. As the first step the developers should scan the books and store them as a text format most probably PDF. For that they may use Optical character recognition. After that they can search a given keyword inside the PDF file. In the web page using JAVAScrip it highlights the area of the search content to make it easier for the user. According to the preview access user will be able to read the book online as well.

Google Book Search API

You can add your own Book search in your web site. For that Google Code provides all the instruction and technology. Click Here to read more about Google Book search API. Using this you can embed a book preview to your web site or add a custom search.

References

• (n.d.). Retrieved January 2010, from Newyorker.com: http://www.newyorker.com/images/2007/02/05/p465/070205_r15903_p465.jpg

Getting Started

Access

You can access Google calendar at the main navigation bar at the top of Google home page. This may be located under the more links in there. To operate you will require a Google account. If you are already a Gmail user you can use the same account. If you are totally new to Google services when you try to access Google calendar you will be prompted to create a new account.

Layout

Once you access Google calendar at the left had side you can see few link and month view of a calendar. In addition to that there will be a form to switch between calendars of you have many. In the main body of the web page there will be time slots. You can select different time slots using the tabs displayed at the top right. At the upper top right corner you can locate the link to access Settings.

Configure

Before you use the Google calendar you should configure it according to your requirement. For that you should go to settings page. You can access setting using the link at the top right corner of the web page.

General

In here you can control the general behavior of the calendar. It’s important to select the country and the time zone correctly. In addition to that you control select time format, date format and many more parameters.

Calendars

In here you can create many instances of Google calendar. This will be useful when you sharing calendars with many different groups.

Mobile Setup

This is the most interesting and important feature in the Google Calendar. In here you can configure your mobile phone with Google Calendar. After that you can receive SMS notification for the events you are going add. Once you add your mobile phone number in here it will send a verification SMS with a code. There is a text field to enter verification code. Once you enter that you are ready to receive SMS notification for free.

Labs

In the labs section there are many components and add-ons develop my 3^rd parties to improve the service of Google calendar. These components may contain bugs, so use with due care.

Start using Google Calendar

Create Event

There are many ways to create event in Google calendar. The easiest way is click on a specific time slot. In the pop-up a window you can add further details and add event. Or you can click on the “Create event” link at the left top corner of the page. There is another interesting way to add event which is “Quick add”. Once you click the quick add link at the left top corner of the page you can simple type the details of event in simple English. It will automatically add the event to your calendar.

Reminder

When you create an event there is a option panel. There you can add a reminder to the event. Te reminder can be E mail, pop up or SMS. The option of SMS would only appear only if you have configured your phone with this.

Guests

There is another option panel to add guest to the event you are going to create. When you add a guest you can select the privileges given to him. You can add guests from your Gmail contact list too.

More About Google Calendar

Google calendar is a real live example to prove the power of rich internet applications. Previously we used calendar comes with mail client applications to manage our events or may be some other installed event management software. With this powerful web application we can do all the above work by simply looking up a URL in the web browser. The main problem with this kind of rich internet applications is you cannot do anything when there is no internet connection. But Google developers have come up with a smart solution for this with Google Gear. If you have installed Google Gear on your PC you can click on the Offline link at the top right corner. Then it will store important data locally on your PC to run Google Calendar even when there is no internet connection. You can Sync your data periodically. In addition to that Google calendar supports variety of mobile devices including iPhone and Nokia S60.

Next possible development in Google calendar will be integration with G mail. Normally we use calendar software with our mail client. But so far I didn’t notice such a feature with Google calendar. Furthermore Google developers can integrate this will Google Docs as well.

This web application will help you to manage your all the events in your busy life.

References

• (n.d.). Retrieved January 2010, from Onewebhosting.com: http://onewebhosting.com/blog/wp-content/uploads/2009/03/google_calendar.gif

To access Google Trends you can use the main navigation bar in the Google home page. There click the more link and then click even more. It will open a page with many other Google services. There you can find a link to Google Trends. If not, simply you can Google for Google trends. Once you open Google trends, there will be a Search box almost same as Google search engine. You can enter your keyword and hit the Search trends button.

We will use the keyword “Barak Obama“.

Once you hit the button, in the browser screen it will display a chart at the top. And in the special points of the chart will be labeled and explanation will be there in the right side. Look at the peak labeled as C. The explanation for that is “CME Group Congratulates President-elect Barak Obama”. At the bottom of the page it display search volume index for regions and for different languages. Finally you can save all the above data in your local computer as a CSV file from the link at the bottom of the page. In addition to this you can narrow down your research for a given regions or time frame.

In addition to that there is a separate section for web traffic monitoring which you can access in top navigation bar. In there you can see a chart of unique visitors for a given web site. By the way Alexa.com is giving better service if you need to monitor web sites traffic.

In the main page of Google trends, there is a space for Hot Trends. It shows current hot trends in Google which can be really important. By clicking more trends you can access the full list of hot trends. Furthermore you can subscribe to RSS feeds about hot trends or add it as an iGoogle gadget. So you can be updated about them real time. This is really an important tool for internet marketers to identify Google search trends which is a large part of the whole internet searches. According to that they can take strategic decisions and plan their future business promotion procedure.