On-Page Optimizing

What Are Keywords?

Keywords are queries you type in when you search on any search engine. In general, people call a collection of words also as “keyword” instead of telling ‘keywords’. When doing the on page keyword optimization, the developers have to consider mainly on 3 factors. They are:

Keyword Density: Too much keyword usage in your site make the search engine feels you as a spammer.  The less amount of usage let the search engine ignore your site. So it is recommended to use at least three times and not more than 5 percent of the content text on your page.

Keyword Variation: The developer can use several variations of the keywords such as plurals, misspellings or changing the order of the available keywords. Misspellings may make the page look not that professional. But it works as an optimization technique.

Keyword Similarity: Providing similar keywords such like ‘single’ for ‘one’ is a good optimization technique that can catch search engine’s eye on your site.

Domain

There is no doubt that keyword rich domain names perform much better in the search engine rankings than the domains without keywords in the domain. The difference cannot be seen that much as each site has its own way of doing optimizing. If you compare one site having keyword in its domain and other not having keyword in domain, you will definitely find a difference after a few months you have host the site.

URL

Having a URL that includes the keyword alone does not help, but it helps when other sites link to another. A lot of people link to others by their URL, thus the anchor text will use the keyword.

Title Tags

Many developers use their site name as the title of the page. It is true that it displays that in the title bar of the browser. But, it is a very easy and efficient way to present keywords rather than displaying site name. Optimized title tags give several advantages on applying SEO to the sites.

• The phrase you were looking for and the title tag both are same. So search results will be highlighted.
• Increase rankings on search engines.
• Helps engines distinguish between pages that might look similar.

Meta Tags

Using Meta-tags are very common thing that developers use. For example;

<meta name=”keywords” content=”Self Storage,self storage containers,business storage,mobile storage,storage centre,storage facility” />

<meta name=”description” content=”this is article about search engine optimizing in Notes Of genius ” />

Header Tags

The header tags only do not catch the user’s attention on the page. It is a great way to let the search engines know what is the subject of your page is. If there is a need to control the size of those tags, you can easily use CSS for that. It is a bad practice that some developers use CSS to control font size other than using the header tags. Any webpage should include single H1 tag and the hierarchy of H2 and H3 tags.

Bold, Italic And Oblique Tags

The same scenario which I described earlier applies to the Bold, Italic and Oblique tags also as they let the search engine have much more attention on them. If the keywords of the websites are shown in using those tags, it will be a great way to do the optimization.

Remove Duplicate Content

In some cases, the duplicate content may cause pages to be filtered at the time of serving of results by search engines. It cannot be guaranteed that this page will be shown and this page will not. Sometimes the content will be removed from the index also.

Off-Page Optimizing

As it says in the name, Off-Page SEO techniques are not applied inside the particular website. Developers can apply them in some other websites.  Some of the most popular techniques are listed as follows.

Create Back Links

There are a number of ways to get create back links.Submiting articles to article directories (such as ezinearticles), and adding the site’s URL to web directories, pay per click and social sites will be effective.

Social Bookmarking

This is much inexpensive than having advertisements, because most of the Social sites provide free service of letting people to have links. Even they charge, the fare is reasonable. Search engines travel around the websites through the links available. Google Robot is the link traveler of the Google search engine. When providing the links to the sites even in advertisements or some other publications, it is good to look to use keywords as the available anchor text.

What Is Google Page Rank

The Page Rank is patented process of Google. This is a good method that overcame the early days search engine ranking that were based only on the content and the Meta tags of the page. Google gives every page a numerical value between 1- 10. This numerical value is called the Google Page Rank of that site and that is updated once in a 3 months. After seeing the accuracy of Google, other search engines also added a page ranking mechanism to their search algorithm.

How To Get Page Ranking In To The website?

The best and easiest way to get the page ranking to a website is to get a link from a highly ranked page. For example getting a link from a page with the rank of 5 can make your site rank as 4 if the site is trusted and if it has less amounts of links like that. It is not that worth getting links from low ranking pages. A page can be ranked 0 if it is punished by Google.

Nofollow Flags

In some of the pages like Facebook and MySpace they have added nofollow flags. After adding a nofollow flag, those back link won’t add any page rank for the target page, in other words it’s not a ‘vote’.

Search Engine Optimization Tools

There are several SEO tools that can be used to optimize the web site easily. There are categorized on each task as follows.

Keyword Discovery

There are several keyword discovery tools that tell us on what topic do people mostly search on the web. You can find them mostly free.

• Google Adwords.
• Trellian Keyword Discovery
• AdCenter keyword Group Detection

Keyword Volume

It shows how many people monthly search for that keyword.

• Google Adwords External Tool
• SEO Book Keyword Suggestion Tool

Backlink Tracker

They help to find how many links available for the site from the other sites and how many links available in your site.

• Site Explorer
• Digitalpoint’s Keyword Ranking

Benefits

There are number of benefits of applying SEO to the websites. It can be commercial or social. Most important thing is that designers do not need to pay continuously.

• Perspective
• Targeted Traffic
• Increase Visibility
• High ROI
• Long Term Positioning
• Cost-Effective

Summary

Search engine techniques do not remain same for months. They changes. Some of the very basic techniques of optimizing are listed below. Mostly the Search Engine Optimizers’ task is to build the traffic and give a higher rank to the web site.  Sometimes what they do is not acceptable as good by the search engines. Then the search engines make changes in their algorithms or their techniques. Therefore this is like a battle between search engines and the Optimizers. So the most important thing is to be updated.

References

• Google Optimization. (n.d.). Retrieved 04 03, 2010, from SEO Chat: http://forums.seochat.com/google-optimization-7/
• SEO for beginers. (n.d.). Retrieved from TIZAG: http://forums.seochat.com/google-optimization-7/
• SEO Questions and Answers. (n.d.). Retrieved 05 03, 2010, from SEO Forums: http://seoforums.org/seo-questions-answers/
• Edgware SEO Company | MiddleSex SEO Company. (2009, December). Retrieved May 2010, from seoarena.wordpress.com: http://seoarena.files.wordpress.com/2009/06/search-engine-optimization.jpg

Access

To locate Google Book Search you can go to main navigation bar in Google home page. After you get a search result you can change it to a book search too. After all you can Google for Book search too.

Layout

Bookshelf

This is a newly added feature in to Google Book Search. In there you can bookmark and organize the books you reading. For that there is a link named “My Library” at the top right corner of the main page. There you can categorize books in to various category including Favorites, Reading now, To read, Have read and, Reviewed. There is a button to create a new book shelf as well. Using that you can have multiple book shelves and it help you to organize your books in a better way.

Browse Subjects

This section located at the left column of the page. This helps users to narrow down their search in to a specific category.

My Library

This is a Graphical representation of your book shelves. You can locate this at the top of main content are of the home page.

Categories

There are various categories in the main content are and this will help user to optimize and get the exact result of the book search. You can click on the arrows displayed at the sides to view more books in each category.

Usage

You can enter a Key word in a search box and hit Search Books button to initiate a book search. The search result will contain Book which having the key word in its content. You can control the view of the search result in the left column option. In there you can choose the way you want to see books and what kind of previews you looking for.

Once you click on a specific book it will take you to the page which contains all the details about the book. In there you will be able to see a preview of the book if it’s allowed. In addition to that you can see rating and reviews about the book. At the left columns there will be a links to online book stores to buy a hard copy of this book.

Right below the thumbnail image of the book there will be a drop down menu to add this to your book shelf. Once you add the book will be displayed in your Book shelf view at the main page.

Advantages

In the case someone need to find about a specific content in a Book, he has to dig in to the book and read everything to find it. Sometimes index may helps, but still it will take lots of time to find the right book. With Google book search you can find the exact book and the exact page which having your desired content. Sometimes you may be able to read the book online or may be a part of it. If you really want to have a hard copy you can buy it too. In normal situation we cannot find a given word or content inside a paper book without reading everything. Google book search will make the life easier for research student, professors and many more.

Technology

The technology behind the Google book search is very simple, yet smart. As the first step the developers should scan the books and store them as a text format most probably PDF. For that they may use Optical character recognition. After that they can search a given keyword inside the PDF file. In the web page using JAVAScrip it highlights the area of the search content to make it easier for the user. According to the preview access user will be able to read the book online as well.

Google Book Search API

You can add your own Book search in your web site. For that Google Code provides all the instruction and technology. Click Here to read more about Google Book search API. Using this you can embed a book preview to your web site or add a custom search.

References

• (n.d.). Retrieved January 2010, from Newyorker.com: http://www.newyorker.com/images/2007/02/05/p465/070205_r15903_p465.jpg