October 2010 - Notes of Genius

Stumble-Upon is an upcoming web browsing paradigm where it users can browse the web randomly according to their interests. It provides comprehensive mechanism to users to add pages and vote them by themselves. According to the number of votes the visibility of the pages to other stumbles would be decided algorithmically. This can be identified as a good way to browse web in a area where you can’t do a keyword search at the same time it’s a good way to expose your web page rapidly to highly targeted set of users. In addition it is a community network where you can have friends and interact with them.

Background

IP Address and Domain Names

In the very early stage of web technologies the IP address of the web server was used to look up for a web page. That mechanism was not so user friendly and difficult to promote a specific brand name online. As a Solution for that the domain name service came in to action where users can type domain name and there is a middle man to map that name in to an IP address. This was user-friendly and businesses could use their brand name online very easily.

Search Engines

Even with domain name there was no way to find a specific content in the web using keyword and search engines solved that problem. Even though you don’t know a domain name you can go to a search engine and type a keyword and find a specific content as you want. In order to provide those facilities search engines are using robots or spiders to index entire World Wide Web. In addition to identify the important pages there are various ‘voting’ mechanism like Google page rank which based on back links.

Stumble-Upon

What will happen in the case you don’t know enough about the subject to type a keyword and search content? But still you know the outline of the subject area which you want to read about. That’s where Stumble-Upon comes to action. It keeps an index of user submitted pages and their information. Users can stumble across the web using stumble-upon tool bar based on given interests and stumble-upon will deliver pages randomly according to your interest. Same as in search engines Stumble-upon also using voting mechanism but its directly getting the vote from users. Due to that the accuracy of the vote considered to be higher than ‘back links’. The number of votes will be a factor to decide the visibility of a specific page to other users.

Getting Started

Register Account

The first step to use stumble-upon is creating an account. However you can stumble by just clicking stumble button in the main page, but in that case you won’t be able to use most of the advance features. Due to that it’s recommended to register before starts stumbling. You can access the registration page by clicking the link in hear of main page. It takes you to a simple registration form, you have to fill it and click sign up. You can prove that you are a human using captcha or facebook login. Then it will take you to a window where you can enter your interests. Tick then as you want and hit stumble. Then it will display a toolbar at the top of browser window and some web page according to your interest. By clicking the stumble button in the toolbar you can go to next web page.

Install Stumble-Upon Toolbar

The toolbar mentioned above is not yet installed in your browser, so there can be some malfunctioning. In order to avoid those you can install it locally as a plug in for your browser. When you go to main page of Stumble-upon it will display a link to get the add-on according to your browser. If you are a Firefox user you will be able to get complete set of tool in your toolbar as a Firefox plug-in. Even for other browsers there are add-ons which can be downloaded and installed. However the Firefox plug-in provides most wide and accurate set of features. As long as you have the toolbar you can always click on the Stumble button there and start stumbling, submit the current page to stumble, vote for current page and share it with your friends. In addition it can give access to your saved interest, change them and stumble only in one interest too.

Web Interface

As long as you have a registered account in Stumble-upon you can control it using the web interface. Once you login you can see a settings button in the header. By clicking that you can access preferences including profile information, theme, Manage interests and profile picture. It provides facility to import your Facebook profile image to stumble-upon. Finally it creates a public profile URL for you like http://www.stumbleupon.com/stumbler/YourUserName/. Your profile page displays your favorites and your friend’s network. You can invite your friends to Stumble-Upon or you can subscribe other stumbles too.

Start Stumbling

Now you have fully configured stumble-upon account. Click the stumble button in toolbar and stumble across the web pages according to your interests, Submit interesting pages to stumble-upon and vote of interesting pages saying ‘I like it’ using toolbar or may be writing a review. Optimize the list of topics to have a better stumbling experience. In the case you need to shout out about a page use sharing options in toolbar including Twitter and Facebook. Furthermore you can keep a track of your likes and stumbles through the web interface. If you see an interesting user you can subscribe to him and get updates. If you have your own web page, submit it to Stumble-upon saying ‘I like it’ in toolbar, so you will be able to present the page to many other stumblers. To improve that you can add a stumble-upon button in to your web page too.

Profile Authority

When you are stumbling it delivers the pages according to an algorithm. The basic factor is ‘Likes’ to increase the visibility of the page. However each like won’t be treated as same, but there will be a weight for the vote according to the profile authority of voted stumblers. It will be decided according to the below facts.

Discoveries you have made and their popularity
Subscribers you have and their popularity.
Vote you have given to other pages and their popularity.
Number of reviews you have written.

If you are a high authority Stumbler your vote will be having a high value than others and voted pages will be having an improved visibility to other Stumblers. However stumble-upon having a paid advertising program as well. Using that you can promote your page to stmblers as a Sponsored page.

User Experience

Stumble-upon is totally different experience to surfers. You can simple stumble across the web according to your personal interest without giving any specific goal. This can be really addictive as long as it identifies your likeness and deliver pages accordingly. Most importantly it identifies the values of the page based on users’ direct vote which is highly accurate. Due to that it can deliver highly target high quality content to the users. You can use stumble-upon as a new way of learning and getting news randomly. When you become a good stumbler and have many likes it will deliver even precise content for you. Join stumble-upon now and feel this new experience.