Google Trends is an online service provided by Google Inc which giving the history record of the search queries in Google search engine. When a user enters a key word to this tool and some other required parameters, it will display the search volume variation for the given keyword over a period of time. To make it easy for general users it presents data in a very user friendly way including charts.
To access Google Trends you can use the main navigation bar in the Google home page. There click the more link and then click even more. It will open a page with many other Google services. There you can find a link to Google Trends. If not, simply you can Google for Google trends. Once you open Google trends, there will be a Search box almost same as Google search engine. You can enter your keyword and hit the Search trends button.
We will use the keyword “Barak Obama“.
Once you hit the button, in the browser screen it will display a chart at the top. And in the special points of the chart will be labeled and explanation will be there in the right side. Look at the peak labeled as C. The explanation for that is “CME Group Congratulates President-elect Barak Obama”. At the bottom of the page it display search volume index for regions and for different languages. Finally you can save all the above data in your local computer as a CSV file from the link at the bottom of the page. In addition to this you can narrow down your research for a given regions or time frame.
In addition to that there is a separate section for web traffic monitoring which you can access in top navigation bar. In there you can see a chart of unique visitors for a given web site. By the way Alexa.com is giving better service if you need to monitor web sites traffic.
In the main page of Google trends, there is a space for Hot Trends. It shows current hot trends in Google which can be really important. By clicking more trends you can access the full list of hot trends. Furthermore you can subscribe to RSS feeds about hot trends or add it as an iGoogle gadget. So you can be updated about them real time. This is really an important tool for internet marketers to identify Google search trends which is a large part of the whole internet searches. According to that they can take strategic decisions and plan their future business promotion procedure.
Tags: #Google