Google Webmaster Tools is a free online service given by Google web master central. It provides facility to manage the appearance of web site in Google search result within the limits of Algorithm used. Furthermore it provides information about the appearance of your web site in Google search results. This information will be highly useful to fine tune the SEO factors of your web site. Most importantly it monitors about the Security threats and performance. Due to that this tool can be used to improve your web site to give a better browsing experience to visitors.
Getting started
In order to use Google Webmaster tools you have to have a Google account. If you have one you can visit Google Web Master Central and Sign in to Google web master tools. Once you sign in it will take you to Google Web master tools home. In there you can add your web site by simply clicking the ‘Add a site’ button and enter the URL. Once you add the site it will appear in the list below. And as the next step you have to verify the ownership of the web site. It provides various ways to do it including META tag, HTML file of DNS record. Simply follow the steps and you might take a look at the example there, finally click verify. Till you very ownership you won’t be able to access any further information about the web site. Now from the Web master tools home you can access the tools for web site by clicking it name in the list. In addition using the list you can add remove owners of the web site and at the top messages sent by Google Web master tools will be displays. These messages might contain details about security threats.
Features
Dashboard
When you click on the name of the web site out of the list it will take you to the Dashboard. It will contain the summary of all the details about your website. That will include Search queries, incoming links, crawl errors, keywords detected and site map status. By clicking on more links in each section you can go to a details view. Furthermore you can add these gadgets to iGoogle home page as well.
Site Configuration
Site configuration is one of the most important sections in Web master tools. As the first section it will allow you to add a site map of your web site. It will make it easy for Google to crawl in to the pages. Once you add a site map it will take some time to access it and after that it will display number of pages indexed and various other details. In the section crawler access you can see the status of robot.txt in your hosting space which you can use to restrict Google bot by accessing some part of the web site. There is a feature to text your pages against the current robot.txt and where various Google bots can access it. Furthermore it provides facility to generate new robot.txt according to your special requirement and remove unwanted indexed URLs. Site link section will display auto generated links which may appear in the search result, just below the main link. Change of address section provides facility to change the domain name of your web site in proper way. Finally the settings section allows you to set geographical target, select preferred domain and set a custom crawl rate if its required.
Your Site on the Web
This section displays information gathered by Google bot over a period of time. Search queries display the number of search queries which your site was on, click through rate and many other useful information to optimize your pages even better for search engines. Links to your site displays number of incoming links you have for your web site and its pages. It provides details about number of links, anchor text and originated pages. Keywords section displays keywords in your web site according to its significance. Internal link section provide information about the links between pages in your web site while subscribe state displays number of users subscribed to your RSS feeds using a Google product.
Diagnostic
Diagnostic is a very important section for web masters to identify the errors and security threats to the web site. The first section ‘Malware’ will display if there are any illegal activities in your web site may without knowing. If such a case this information will be important to remove the malware and make your site safer again. If there are such threats a message also will be generated and it will be displayed web master tools home. Crawl errors section displays any identified errors in your web site by Google bot. By correcting those you can expect a better crawling efficiency in your web site. Crawl status displays a chart about the number of pages crawled per day, bandwidth used etc. This information can be used to fine tune your hosting environment properties. HTML suggestions section gives ideas to further improve SEO factors in your web site including Title, URL and duplicate content etc.
Labs
This section contains relatively new features to Google Web master Tools which are still in experimental stage. Fetch as Google bot gives idea how the Google bot see your page. Normally what we see is Browsers interpretation of the HTML code. But What Google bot sees is raw HTML code. Using this you can identify how it is and fine tune it to gain better search engine appearance. Side wiki is a newly introduced feature which mainly comes with Google Tool bar which provide platform to write comment about the web pages by users. Those wiki notes would be a highly accurate factor to measure the quality of the web page. In here it provides facility to enter the page owner’s wiki note about the main page of the web site. Recently Google has improved the ranking algorithm to identify most useful pages to its users. During that process ‘Performance’ of the web page also considered as a quality factor. In this section ‘Site performance’ you can figure out the performance level of your web site and improve it accordingly.
Further Usage
The idea behind this tool is Google want to index more pages as possible. They don’t want to index lesser pages or omit any pages from index. At the same time they need to deliver the most useful pages to their users and that’s why they continuously improve the algorithm with various quality factors. All the web masters can use Google web master tools and identify the weaknesses in their website and help to make the World Wide Web a better place by improving those. In addition if you have Videos in your web pages you can prepare a video site map and submit it to Google web master tool. If that be the case your pages will be listed in Video search results. You can identify the popular search queries to your web site and improve the click through rate by fine tuning titles, description etc. Finally you can use the information given by this tool to come up with innovative ideas and take the competitive advantage in World Wide Web.
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