With many businesses going online, people nowadays spend less time going out on shopping expeditions and browse through shops for hours. When you shop online, what you would usually do is, go to the particular site and browse for the goods based on category.
Ex. I want to buy a pair of black skinny legged jeans. What I would probably do is, go to the apparel category, then to the ladies section and brows through the jeans collection for the jeans of my requirement.
There will probably be other searching criteria as well, such as sorting the goods by price, size, occasion etc. But what I’m going to talk about today defines a whole new shopping experience to online shoppers – Shopping By Color.
Remember the times you wanted to find a pair of shoes that goes with your newly bought dress? Or a matching belt for your Armani suit? You might have searched many a number of online stores wasting hours and hours but end up failing most of the time.
Etsy.com
I recently stumbled across a great shop-by-color experience at Etsy.com. Etsy calls themselves as “world’s handmade marketplace”. Try the site out for yourself and enjoy the experience.
- Go to www.etsy.com
- At the bottom of the left side bar you will find a section called “ways to shop”
- Select “shop by color”. You will find an interactive dotted color palette with many shades.
- Click on the shade you prefer and products similar to the selected color will appear as a photo pile.
Developed with HTML5, this gives a quite interactive, more personalized shopping experience.
There are other websites too out there which uses the same concept. Here are some I came across with:
- Like.com
Like has a wide variety of products that are sorted by color. However Like.com has joined hands with Google Products and pretty soon we will be able to experience a huge revolution in shopping. - ArtFire.com
- Empora.com
Add To Your Business
How would you like to add this novel shopping experience to your business? No need to think twice. There’s an amazing product you can now add to your site developed by Picitup.com. Picitup has several products that offer great functionality to your business. But if you are looking only for color shopping service, then PicColor is the one for you!
You can purchase the product, integrate it with your business and enhance the shopping experience.
This summer shop differently, sell differently and most importantly share your experience with us here at NotesOfGenius.
Tags: #Business #E Commerce